Ina McGuinness is the principal of McGuinness Communications, which helps management teams and boards of directors engage their investors and other important stakeholders to attract capital and
deal flow, generate revenue, and build loyalty and support. McGuinness Communications specializes in IPOs, mergers & acquisitions, crises, litigation, and restructurings, and supports innovative, high-impact approaches to ongoing communications with business audiences. Ina’s clients include Fortune 500, middle-market and start-up companies.
Ina began her career as an analyst at Wells Fargo Investment Advisors (now part of BlackRock). She was an analyst at the Investor Responsibility Research Center, (IRRC, now ISS) in Washington, D.C., where her articles and research reports on corporate governance trends were widely read by the investment community. Her research at IRRC included analyzing high-profile proxy contests for pension funds, and as a result of a successful shareholder proposal, was asked to chair the Shareholder Advisory Committee for the Board of Directors of Baltimore Bancorp, on behalf of its largest institutional shareholder, T. Rowe Price.
Ina also was a consultant at Abernathy MacGregor, a strategic communications firm where she focused on event-driven, high stakes shareholder engagements. She also served as the head of IR and corporate communications for a biotech company (IPO to acquisition), an ERP and supply chain company, and a big data/analytics company (acquired).
Ina has been a frequent speaker on topics related to best practices in investor relations and corporate governance, including presenting at the Institute for Corporate Counsel (USC School of Law); NIRI (National Investor Relations Institute) and the Association of Corporate Counsel (ACC).
Ina was a frequent moderator of educational audio and webinar seminars for Bulldog Reporter’s Investor Relations University, including Activist Investor Update for IR, Breaking Down Earnings Guidance, and Scripting your CEO and CFO for the Quarterly Earnings Conference Call. Ina holds a B.S. in Business Administration and Accounting from Southeast Missouri State University.
Deanne Eagle is a Media and Messaging Expert and
Corporate Content Writer
Deanne has 30 years’ experience building key audience awareness for public and private equity companies across the life sciences (biotech, pharmaceutical and devices) through strategic message development, targeted media placement and corporate content.
Her messaging approach involves a deep dive into product and company point-of-differentiation, working with Management to crystalize language chosen to drive audiences to the desired conclusions and action.
For media, she develops strategic comprehensive media relations programs to secure company coverage in key outlets across all company milestones along the lifetime of the company. Past coverage includes The Wall Street Journal, New York Times, NPR, Reuters, Bloomberg, Associated Press, Cheddar, Benzinga, Scientific American, New Scientist, CNN, ABC, CBS, Fox, plus key trade publications and regional news outlets.
For sponsored content, Deanne identifies inflection points that could generate public interest and develops written content around them: CEO/Management blogs, website pieces, sponsored media content, LinkedIn posts. She also captures and creates patient stories that drive new audiences to the product and deepen the connection with existing audiences.
Deanne holds a Bachelor of Arts in Political Science and Religion, from Whitman College, in Walla Walla, WA, and a Master of Arts in International Relations from the Johns Hopkins School of Advanced International Studies, in Washington, DC.
Laura Min Jackson is a Healthcare Writer and PR Strategist
Laura Min Jackson has provided strategic communications counsel to 40+ organizations encompassing the entire healthcare landscape, including university medical centers, advocacy and health service nonprofits (March of Dimes and ALS Association); Fortune 500 med-tech firms (Abbott, Baxter, Edwards Lifescience and J&J), healthcare payers (United Health Corp. and FHP), diagnostics companies (Beckman Labs and Ortho Clinical Diagnostics) and led the PR account teams for the United Healthcare’s Medicare HMO, Secure Horizons.
Laura earned her MS in Organizational Development from Pepperdine University. Her master’s thesis, which was on the projected shortage of cardiothoracic surgeons, was used by the American Association of Thoracic Surgeons as the basis for their recruiting program. She also served as the public officer for the UC Irvine Medical Center and helped launch its Douglas Wing of the UC Irvine Medical Center.
Her singular focus on strategic positioning creates clear market differentiation to positively change positioning, reputation, and valuation for venture-backed healthcare and consumer wellness brands. Laura’s impeccable track record for taking clients from startup through exit via acquisition or IPO. Notable clients include Ortho Clinical Diagnostics, Abbott Medical, Dexcom, Edwards Lifesciences, Ivantis, National Stroke Association, and eyeBrain Medical.
Laura has been teaching in the graduate PR studies program at USC Annenberg since 2008.
DJ Freyman is a Corporate & Executive Communications Specialist
With two+ decades of corporate communications experience, DJ develops and executes executive, corporate, employee and crisis communications programs. Specialized in supporting CEOs and members of the C-Suite, DJ has built and managed strategic plans to support communications across local, regional and global teams and companies. She is skilled in building and managing social media profiles and programs across various industries and leaders, including healthcare, SaaS, fintech, new space technology, and academia. Some of DJs relevant clients include:
Alteryx: engaged to reposition and rebrand its new CEO internally and externally, including developing a new media and social media profile and increasing the CEO’s LinkedIn profile by 2,800 followers as well as increasing the overall engagement on social media across the company’s C-suite.
Cerus Corporation: implemented the company’s first-ever corporate communications program, developed and oversaw IR programming, and initiated Cerus’ social media program.
Keystone Strategy: Built out a comms strategy for this economics, strategy, and technology consulting firm. Managed all marketing, and elevated its leadership team’s voices through crucial media outlets.
University of California, San Francisco: Oversaw internal communications and partner marketing for the 10,000+ UCSF community, including partnering with UCSF University Relations, Government Relations, and the Office of the Chancellor.